Privacy policy


1. Newsletter

With the following information, we inform you about the contents of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter: We send newsletters, e-mails and other electronic notifications with promotional information (hereinafter „newsletter“) only with the consent of the recipients or a legal permission. If the contents of the Newsletter are specifically described in the context of a registration, they are decisive for the consent of the users. In addition, our newsletters contain information about our events, offers, promotions and our company. The information you receive depends on the preferences you specify.

Double opt-in and logging: Registration for our newsletter is carried out in a so-called double opt-in process. This means that after registration you will receive an e-mail asking you to confirm your registration. This confirmation is necessary so that no one can register with other e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process according to the legal requirements. This includes the storage of the registration and confirmation time. Likewise, changes to your data stored with the dispatch service provider are logged.

Dispatch service provider: The newsletter is dispatched by means of „Hubspot“, a newsletter dispatch platform, 25 First Street, 2nd Floor, Cambridge, MA 02141 United States. You can view the privacy policy of the dispatch service provider here https://legal.hubspot.com/de/p….. HubSpot is certified under the Privacy Shield agreement, thereby providing a guarantee of compliance with the European level of data protection (https://www.privacyshield.gov/…).

Furthermore, according to its own information, the shipping service provider may use this data in pseudonymous form, i.e. without assigning it to a user, to optimize or improve its own services, e.g. to technically optimize the shipping and display of the newsletters or for statistical purposes to determine which countries the recipients come from. However, the dispatch service provider does not use the data of our newsletter recipients to address them itself or to pass them on to third parties.

Registration data: To register for the newsletter, it is sufficient to provide your e-mail address. Optionally, we ask you to enter a name in order to address you personally in the newsletter.

Statistical collection and analyses – The newsletters contain a so-called „web beacon“, i.e. a pixel-sized file that is retrieved from the server of the dispatch service provider when the newsletter is opened. Within the scope of this retrieval, technical information, such as information about the browser and your system and the time of the retrieval, is initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include the determination of whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of the dispatch service provider to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The use of the dispatch service provider, performance of statistical surveys and analyses as well as logging of the registration process, are carried out on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f DSGVO. Our interest is directed towards the use of a user-friendly as well as secure newsletter system that serves our business interests as well as meets the expectations of the users.

Cancellation/revocation – You can cancel the receipt of our newsletter at any time, i.e. revoke your consent. This will simultaneously terminate your consents to its dispatch by the dispatch service provider and the statistical analyses. A separate cancellation of the dispatch by the dispatch service provider or the statistical analysis is unfortunately not possible. A link to cancel the newsletter can be found at the end of each newsletter. If users have only registered for the newsletter and cancelled this registration, their personal data will be deleted.

 


2. Collection and processing when using contact forms

When using the contact form , we collect personal data (individual information about personal or factual circumstances of a specific or identifiable natural person) only to the extent provided by you. We only use your e-mail address to process your request. Your data will then be deleted unless you have consented to further processing and use.

 

3. Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc.(„Google“). Google Analytics uses „cookies“, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.

Google will use this information for the purpose of elevating your use of the website, compiling reports on website activity for website operators, and providing other services relating to website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google´s behalf. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate setting on your browser, however please note that if you do this you may not be able to use the full functionality of the website.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link (http://tools.google.com/dlpage…). For more information on the terms of use and data protection, please visit http://www.google.com/analytic… or http://www.google.com/intl/de/…..

 

4. Social Media-Plug-Ins

You can establish a dir4ection connection to defined social media providers via the social media icons. Personal data is only passed on when you click on the share icons.

 

5. Google Adwords Conversion Tracking

We use the online advertising program „Google AdWords“ and within the framework of Google AdWords the conversion tracking. Google Conversion Tracking is an analysis service of Google Inc.(1600 Amphitheater Parkway, Mountain View, CA94043, USA; „Google“). When you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies lose their validity after 30 days, do not contain any personal data, and are therefore not used for personal identification. If you visit certain web pages on our website and the cookie has not expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Thus, there is no way that cookies can be tracked across AdWords customers‘ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. This tells customers the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking, you can object to this use by preventing the installation of cookies through a corresponding setting in your browser software (deactivation option). You will then not be included in the conversion tracking statistics.

Further information and Google’s privacy policy can be found at: http://www.google.com/policies…, http://www.google.at/policies/…